Tuesday - Feb 17, 2009
Televisionpoint.com Correspondent | Mumbai
Harvard Business School Publishing India (HBPI), the wholly-owned subsidiary of Harvard Business Publishing (HBP), is accelerating its Indian operations to offer ideas and solutions in a range of print and digital formats for Indian institutions of higher education, corporations and individual managers.
HBPI was launched recently with the aim of reaching out to the Indian market more directly and source local content and identify Indian authors for global audience.
“The aim is to generate content from within India and from among Indian companies and managers. There are a lot of breakthrough ideas here and there is a market ready to buy such ideas.” said Peter F McAteer, vice-president and managing director, corporate learning, HBP .
“The key is the compelling content that we need to create for corporate organisations and we are sure to find that in India, which is a great market to find companies that are doing interesting things,” Peter said.
One of the forthcoming books from HBP is India’s Global Powerhouses by Nirmalya Kumar, professor of marketing at the Aditya Birla India Centre at London Business School. The book profiles India’s pioneering multinationals, describing their transformation from leading domestic players to evolving global giants, as well as their approaches to globalisation.
“We will not only assist corporations with understanding their learning objectives but also will work with them to develop and implement a customised portfolio of content uniquely suited to their talent development needs,” said Vinay Hebber, managing director, HBPI.
According to Vinay, HBPI has already started working with a few business schools where students of these schools can use unlimited amount of digital content at a price that is affordable to them. And the plan is to extend this offer to many more business schools in India
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